Economic & Planning Systems
Marblehead Retail Market Study
San Clemente, CA
The City of San Clemente was seeking to approve a region-serving commercial development concept on a 60-acre site along Interstate 5 that would not adversely impact other major retail centers in the City. Before approving the commercial development, the City wanted to identify and evaluate potential uses that would take advantage of the site location, while preserving the viability of nearby commercial establishments, especially in the downtown. EPS evaluated market supply and demand conditions for selected retail and commercial uses for the Marblehead Coastal site. As part of this analysis, EPS determined existing and future market support, as well as measured retail leakage to other jurisdictions. EPS recommended that the site be oriented towards visitor/entertainment retail and include an outlet mall. Lodging on the site was also recommended and evaluated as a follow-up study.
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