After the 2010 closure of the CEMEX plant near Davenport, Santa Cruz County sought to prepare a Reuse Plan for the site. The 170+ acre brownfield property is located within the Coastal Zone and is surrounded by protected open space. EPS conducted extensive market and financial feasibility analysis to inform Plan alternatives, including a detailed assessment of the potential for new hospitality and commercial uses at the site. On April 16th, Santa Cruz County Supervisors considered the Reuse Plan and heard extensive public comment. The Board unanimously approved the Plan and selected a preferred alternative for Local Coastal Program Amendments, which will be the subject of a future environmental review.